The End

Today is the end of the first pilot of House of Denim.
In a hour there will be a presentation for most of the people who made this entire possible,
so they can see the aprons, scrapbooks, moodboards.

I think it's a little bit sad this pilot is ended now, I really enjoyed the lectures, but it's ok.
Now I know so much more about denim, I can go further on my own and do research,
go to see companys and so much more.
It was a little peak into the enormous world of denim,

and I am certainly not done with it.

Tommy Hilfiger

Today we had a lecture at the headquarters of Tommy Hilfiger.
I never made the connection, Tommy Hilfiger with music,
but it is the leading theme through the brand.

They showed us the processes of the designs:
form the moodboards for different seasons
to linesheets with all the information for the production.
Also they showed three short videoclips about the brand itself,
the marketing and the Bread & Butter Fair in Berlin.

The videoclip about marketing showed the last campaign: The Hilfigers
The whole video was so inspiring.
Everything matched, you know it's a campaign
but it could be a family that really exists.

Today I saw the brand with a different view, 
it's really not that preppy as you think. 

Here because it's so fabulous the video: 

The Hilfigers hope you like it just as much as I do.


Enjoy!

Inspiration: Isabel Marant Fall Winter 2012

This winter Isabel Marant showed a combination between

the Native American and American sportswear.

She used a lot of patchwork and button-downs, vests and oversized jackets.



Inspiration: Colors by Gucci

This season is all about colors, here an example:
the catwalk from Gucci Autumn Winter 2012

I wonder what would happen if you use this kind of color (blocking) with denim..

 

 

 

 

Levi's® Vintage: A celebration of history

Today we went to the headquarters of Levi's® XX in the Olympic Stadium in Amsterdam.

We had an lecture form Miles Johnson one of the two designers
form Levi's® XX Vintage Clothing. It was very, very, very interesting.
The way that he described how they still use old method's to keep it original were fantastic. The history of the 501, all the changes, but still, it is the 501.

This Autumn Winter Collection they used two themes:
The Great Outdoors & The story of Ken Kesey and his bus Furthur

The Great Outdoors is a collection that tells a story trough products,
It is a collection inspired on the outdoor life: hunting, fishing, camping etc.

The story of Ken Kesey and his bus Furthur
is a collection that is inspired more on the 50', 60' and 70'.
The clothing has a more sharper silhouet then the Great Outdoors collection.

But both of them have the true authentic, vintage, historical feeling and touch.

 
And that was the message the team of Levi's® Vintage
want to spread with the clothing:

Levi's® Vintage: A celebration of history

Dsquared2 Fall Winter 12 Fashionshow

This winter Dsquared2 introduced us to the Wild Wild West theme.
Think lots of denim combined with long leather coats, cow girl hats and
the well known Dsquared2 belts and accessories. 

So sit back enjoy the show!

 

Free and Open Spirit

Here is peak into the program, what we had to do this week..

This week we had to make a mood-board.
I chose the brand Marlboro Classics.

This spring summer collection they have a beautiful themes combined:
Biker, Vintage, Surfing in combination with the American Dream and
The Free and Open Spirit.

The results are contrasts between shapes materials and prints:
biker masculinity and candy colors, rough jackets and fine jersey shirts
but all with a feminine silhouettes.

Take a look at the spring summer collection and enjoy!