Tommy Hilfiger

Today we had a lecture at the headquarters of Tommy Hilfiger.
I never made the connection, Tommy Hilfiger with music,
but it is the leading theme through the brand.

They showed us the processes of the designs:
form the moodboards for different seasons
to linesheets with all the information for the production.
Also they showed three short videoclips about the brand itself,
the marketing and the Bread & Butter Fair in Berlin.

The videoclip about marketing showed the last campaign: The Hilfigers
The whole video was so inspiring.
Everything matched, you know it's a campaign
but it could be a family that really exists.

Today I saw the brand with a different view, 
it's really not that preppy as you think. 

Here because it's so fabulous the video: 

The Hilfigers hope you like it just as much as I do.


Enjoy!